You might not realize this, but you have a distinct advantage right now as a startup—you don’t need that many new customers to make a huge amount of progress. If you’re truly starting up, you need your first one, then 10 more, then 10 more after that. Even if you have 10 or 100 customers, […]
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If you’re unsure of the answer to this question, talk to people. For example, find people on LinkedIn and at conferences who are decision-makers in these industries. If you’ve chosen a market where you have experience and expertise, it should be easy for you to talk to your network. Just say, “Look, I’m not selling […]
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Today’s guest is Leah Chaney, CCO, and Co-Founder at BetterGrowth. Leah is a Customer Success pioneer with almost two decades of experience. After successfully starting and growing Customer Success teams for over 8 successful startups, Leah decided to go out on her own and join BetterGrowth as a Founding Partner. BetterGrowth is an agency that […]
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“Think about Amazon. Before it sold lawn furniture, pet food, and everything else under the sun, it started with books. Once it proved the business model, it moved on to other products. Most important, if you’re not focused on a single industry, vertical, or market segment, it’s impossible to be perceived as a market expert. […]
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Assumedly, you started your company because you found a specific problem that the market failed to address effectively. And, oftentimes, once you find that problem, you’ll discover that the problem you found is pervasive across a number of industries and verticals. Herein is the problem, and the reason for this chapter. As we’ve discussed, it’s […]
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