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Webinars & Workshops


The Confirm-Ask-Explore Framework
“Asking the right questions, the right way, is critical in the recognition of the ‘needs stage’ of the sale.  Confirm-Ask-Explore[...]
Innovators vs. Laggards
“As a startup, you’re looking for “innovators” and “early adopters” as your first customers — companies and executives actively seeking[...]
Episode 74: Creating & Delivering Killer Product Demos: An Interview with Oscar Santolalla
  In this episode of the Startup Selling Podcast, I interviewed Oscar Santolalla, Author and Sales Engineer at Ubisecure.  Oscar[...]
Problem Awareness
"Either your customer is aware or unaware that he or she has the problem that you solve. If your prospective[...]
Stage 1 of the Enterprise Sale: Recognition of Needs
“Recognition of needs, the first stage, is exactly that—analyzing the prospective customer’s need. Your job as a seller is to[...]
The Four Stages of the Enterprise Sale
Neil Rackham and his book, Major Account Sales Strategy, influenced much of what I’ve learned about the stages of the[...]


Founded in 2011, SalesQualia is dedicated to helping early stage B2B start­ups ramp up and scale up their revenue and sales process so that they can make the impact they want in their markets. Our company’s mission is to help 100 enterprise startups reach $10mm ARR in the next 10 years.

I just wanted to drop you a note to thank you for the session yesterday. It exceeded my expectations (as did you) and I’m really glad that not only did I get a chance to meet you, but have the session with you yesterday–it was well worth it.

Aurangzeb (Zabe) Agha, Founder & CEO