Sales Tip of the Day – Page 99

Sep
21, 2017

Product Marketing: We are an early stage software company and our solution falls at the intersection of a couple of broad categories i.e, BI and Performance Management (as defined by Gartner – sigh!). I keep getting asked by people which category we belong to?

By Zeeva Viola | September 21, 2017

Question: Product Marketing: We are an early stage software company and our solution falls at the intersection of a couple of broad categories i.e, BI and Performance Management (as defined by Gartner – sigh!). I keep getting asked by people which category we belong to? Answer: If you’re sitting around wondering about how to market […]

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Sep
19, 2017

Remember your progress, because it matters.

By Scott Sambucci | September 19, 2017

Remember your progress, because it matters.

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Sep
12, 2017

What do you like most about networking with people?

By Zeeva Viola | September 12, 2017

Question: What do you like most about networking with people? Answer: That I learn something new from every conversation, even if it takes a little digging to find it. And usually, it doesn’t. I recently met a Quora friend – Tim Rosenblatt – for coffee a few weeks ago. In just over an hour, here’s […]

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Sep
07, 2017

What is the ideal structure of a web marketing team in a mid-sized B2B company?

By Zeeva Viola | September 7, 2017

Question: What is the ideal structure of a web marketing team in a mid-sized B2B company? Answer: As small as possible. There are several excellent business platforms that enable companies to monitor and distribute social media content. (see HubSpot.com – they do a great job with free webinars as well on social media strategy and […]

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Sep
05, 2017

What are the basics of marketing a B2B product online?

By Zeeva Viola | September 5, 2017

Question: What are the basics of marketing a B2B product online? Answer: Find your voice. It used to be that a broadcast push would work – posting an article a day to a company blog then generating search traffic. Those days are long gone. Now it’s pull, THEN push. Attract target prospects to your site […]

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Category Archives for "Sales Tip of the Day"

Product Marketing: We are an early stage software company and our solution falls at the intersection of a couple of broad categories i.e, BI and Performance Management (as defined by Gartner – sigh!). I keep getting asked by people which category we belong to?

Remember your progress, because it matters.

What do you like most about networking with people?

What is the ideal structure of a web marketing team in a mid-sized B2B company?

What are the basics of marketing a B2B product online?

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