Question: What are the basics of marketing a B2B product online? Answer: Find your voice. It used to be that a broadcast push would work – posting an article a day to a company blog then generating search traffic. Those days are long gone. Now it’s pull, THEN push. Attract target prospects to your site […]
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“What’s the best way to convert sales leads from our trade show booth?”
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Question: I am new to technology sales. As an offshore enterprise software services vendor, how can I effectively answer the following customer question: “What is the value your organization adds?” Answer: This is a standard question buyers designed to put salespeople on the defensive. Take back control of the conversation by asking questions and creating […]
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The 3 Key Elements to a Product Demos That Sell
VIEW POST“What’s the best way to plan out my weekly sales focus, especially when I’ve got the rest of the business to run?” Weekly Sales Sprint Planning: Strategies on how to focus your days and weeks 1. Support Your Customers 2. Sell Your Sales Pipeline 3. Seek New Prospects 4. Scale Your Operations
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