Category Archives for "Podcast"

May
17, 2023

Ep. 158: Inbound-Led Outbound with Eric Quanstrom, Chief Marketing Officer at CIENCE

By Scott Sambucci | May 17, 2023

Meet Eric Quanstrom, the Chief Marketing Officer at CIENCE, where he leads all marketing efforts from creating brand awareness to cultivating passionate fans. With a wealth of experience in marketing, digital media, technology, and strategy, Eric brings a unique perspective to his role. Prior to joining CIENCE, Eric held various executive positions, including CMO at […]

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May
15, 2023

Ep. 157: Product-Led Growth vs Sales-Led Growth: Your User’s Success is Your Success – A Conversation with Wes Bush

By Scott Sambucci | May 15, 2023

Wes Bush is a challenger. He’s challenged himself by running marathons, skydiving, and building a remote business. He’s challenged an entire industry to find a better way to approach SaaS growth. Wes is allergic to the status quo. As founder and president of the ProductLed, Wes spends his days teaching SaaS businesses how to flip […]

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May
15, 2023

Daily Dose: First Principles for Startup Founders – Hire slowly, fire quickly [Part 7]

By Scott Sambucci | May 15, 2023

This is Part 7 of our series – First Principles for Startup Founders In this episode, Scott shares valuable insights and stories from startup founders who have faced challenges in hiring sales talent. He emphasizes the importance of taking the time to define job specifications, thoroughly screen applicants, and build a repeatable sales process before […]

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May
05, 2023

Ep. 156: Selling to Personalities, NOT Personas with Collin Mitchell, Chief Evangelist at Humantic AI

By Scott Sambucci | May 5, 2023

Collin Mitchell – 4x founder and the Chief Evangelist at Humantic AI Meet Collin Mitchell, a 4x founder passionate about Sales, Entrepreneurship, and Podcasting. Collin is the Chief Evangelist at Humantic AI where they are helping sellers personalize the entire sales process to build more rapport and close more deals. Collin is also the host […]

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Apr
17, 2023

Daily Dose: First Principles for Startup Founders – Narrow your niche [Part 6]

By Scott Sambucci | April 17, 2023

This is Part 6 of our series – First Principles for Startup Founders In this episode, Scott shares why EVERY startup must find a niche within their TAM as a starting point for sales, growth, and achieving Product-Market Fit down the road. The reason this is such a critical part of your sales processes is […]

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