Ep. 156: Selling to Personalities, NOT Personas with Collin Mitchell, Chief Evangelist at Humantic AI

Ep. 156: Selling to Personalities, NOT Personas with Collin Mitchell, Chief Evangelist at Humantic AI

By Scott Sambucci | May 5, 2023

Collin Mitchell – 4x founder and the Chief Evangelist at Humantic AI

Meet Collin Mitchell, a 4x founder passionate about Sales, Entrepreneurship, and Podcasting. Collin is the Chief Evangelist at Humantic AI where they are helping sellers personalize the entire sales process to build more rapport and close more deals.

Collin is also the host of Sales Transformation. He started with nothing but managed to grow his first business from 0 to 5M ARR in 26 months!

Some of the topics that we covered are:

  • How to move away from Batch and Blast
  • Difference between Target Market and Persona 
  • Importance of Specific Personalization
    Buyer Personalities types 

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Links & Resources: 

Twitter – https://twitter.com/collinM_Sales

Facebook – https://www.facebook.com/Collin.SalesHustle

Instagram – https://www.instagram.com/collinm_sales/reels/

Youtube – https://youtu.be/qs61feJWbLw

LinkedIn – https://www.linkedin.com/in/collincmitchell/

Humantic AI Website – https://humantic.ai/

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.