Daily Dose: First Principles for Startup Founders – Narrow your niche [Part 6]

Daily Dose: First Principles for Startup Founders – Narrow your niche [Part 6]

By Scott Sambucci | April 17, 2023

This is Part 6 of our series – First Principles for Startup Founders

In this episode, Scott shares why EVERY startup must find a niche within their TAM as a starting point for sales, growth, and achieving Product-Market Fit down the road.

The reason this is such a critical part of your sales processes is that it is IMPOSSIBLE to sell to every customer type in your total addressable market.

Yes, you want to make a big impact, and you want to affect an entire industry. But for now there’s only a certain niche or sub-segment within that larger marketplace that you are able to sell to for a variety of reasons FOR NOW…

👣 Now, let’s talk about YOU and YOUR startup’s journey… 👣

If you’re a startup CEO that’s on your journey to make the climb to $100mm ARR…

If you’re one of those rare breed of founders that’s willing to acknowledge & accept that there are no shortcuts…

If you’re willing to work step-by-step, day-by-day with patience, persistence & perseverance…

Then I’ve got some pretty incredible news…

I’m partnering with Amy Volas & Avenue Talent Partners to bring you a 2-day, IRL immersive experience specifically for startup founders & CEOs whose companies are selling to the enterprise.

Yes this an “In Real Life” event – next month at a top-notch location in a world-class city with 5-star amenities provided by us.

You’ll work alongside Amy Volas, me, the SalesQualia team & an unrivaled peer group of fellow founders & CEOs ready to transform their business and mindset, and yours.

👇 Here’s the criteria…👇


✅ Be a B2B tech startup founder doing at least $50k MRR right now.
✅ Be willing to invest time, energy and focus for two days to work on scaling your sales & your team.
✅ Be friendly & coachable – you will openly ask questions & share ideas.
✅ Acknowledge & accept there are no short cuts, hacks or magicians that will bestow you a $100m revenue engine.
✅ Keep a secret…

We have VERY limited space & tickets available for purchase because of our venue & how we’re running this IRL immersive event.

If this is you, and you’re ready to transform your business and yourself…

Check out the details here and how to save your spot for this exclusive, in-person, immersive event www.salesqualia.com/Chicago2023

Let’s do this, shall we?