This episode of the Startup Selling Podcast focuses on how video affects the sales process. We talk about how to use video effectively to prospect, educate your customers, and how to build an "Authority Voice" in your chosen marketplace. Stacy McKenzie is the Director of Lucid Studios at Lucid VR where they are developing the next level of camera technology to enable VR and AR content creation with real-time image processing. She is also the founder of Optical North, a San Francisco based video and film production team dedicated to bringing vision and creativity to every story.