This episode of the Startup Selling Podcast focuses on how video affects the sales process. We talk about how to use video effectively to prospect, educate your customers, and how to build an "Authority Voice" in your chosen marketplace. Stacy McKenzie is the Director of Lucid Studios at Lucid VR where they are developing the next level of camera technology to enable VR and AR content creation with real-time image processing. She is also the founder of Optical North, a San Francisco based video and film production team dedicated to bringing vision and creativity to every story.

Category Archives for "Video"

Podcast Episode 37: How to Add Video to Your Sales Arsenal – An Interview with Stacy McKenzie

By Scott Sambucci | December 28, 2017

This episode of the Startup Selling Podcast focuses on how video affects the sales process. We talk about how to use video effectively to prospect, educate your customers, and how to build an “Authority Voice” in your chosen marketplace. Stacy McKenzie is the Director of Lucid Studios at Lucid VR where they are developing the […]

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Monday AM Sales Challenge: Can you be vulnerable? Can you ask for help? [2/22/16]

By Scott Sambucci | February 22, 2016

Over the past year, I read a couple of books by Brene Brown and Amanda Palmer – “Daring Greatly” and “The Art of Asking,” respectively. The both have excellent TED talks if you want the 20-minute primer… Brene Brown, “The power of vulnerability.” Amanda Palmer, “The art of asking.” One of the most challenging aspects […]

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Monday AM Sales Challenge: Who’s in control of the next step?

By Scott Sambucci | February 16, 2016

You have a great meeting with an early lead – a solid needs assessment conversation or an awesome demo. The person on the other side says – “This is great! Let me get with the team and get back to you!” or… You’re later in the sales process – you’re clear on need, the team […]

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