18, 2019
Who are the competitors in that market right now, and how are they solving the problem that you’ve identified?
If you’re unsure of the answer to this question, talk to people. For example, find people on LinkedIn and at conferences who are decision-makers in these industries. If you’ve chosen a market where you have experience and expertise, it should be easy for you to talk to your network. Just say, “Look, I’m not selling […]
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