Finding Your Sweet Spot

Finding Your Sweet Spot

By Scott Sambucci | September 16, 2019

Assumedly, you started your company because you found a specific problem that the market failed to address effectively. And, oftentimes, once you find that problem, you’ll discover that the problem you found is pervasive across a number of industries and verticals. 

Herein is the problem, and the reason for this chapter. As we’ve discussed, it’s imperative that you focus your initial sales (and product development) efforts on a specific vertical or market niche. If you’re not sure which market segment to choose, or how to choose it, the first place to start is with your “sweet spot.” 

Look at yourself and your founding team to find common places where you know you already have some form of expertise with a problem that’s worth solving. Just take what you already know and build on it, instead of trying to learn something from scratch. 

[Excerpt from my new book – “Stop Hustling, Start Scaling.”]

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