Category Archives for "Sales Tip of the Day"

Feb
07, 2020

Selling System 1: Prospecting Plan of Action

By Scott Sambucci | February 7, 2020

Top-of-the-sales-funnel work is focused on generating qualified leads through daily marketing and sales activity, such as the following. • LinkedIn connections, groups, and posts • Blogging and content marketing • Social media (Twitter, Facebook, Instagram) • White papers • Webinars • Executive briefings • Market update conference calls • Speaking at conferences and industry events […]

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Feb
05, 2020

Pipeline Pull-Through Strategy

By Scott Sambucci | February 5, 2020

 Moving your qualified leads through your sales pipeline requires that you have a clear strategy for taking customers from qualified lead to paying customer.  Some of the biggest mistakes that startups make in this part of their sales funnel are one or more of these actions. • Failing to maintain momentum from one sales meeting […]

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Feb
04, 2020

The key measurements to track when using a Plan of Action:

By Scott Sambucci | February 4, 2020

Lead Development Rate: The rate at which you are generating leads for your target market. Depending on your capacity, time to sale, and deal size, this can be a daily, weekly, or monthly rate. For our $79/month product at Altos Research, we looked at daily lead rates. At Blend, while selling six- and seven-figure deals […]

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Feb
03, 2020

A prospecting plan of action is . . .

By Scott Sambucci | February 3, 2020

A master plan that describes the regular activities that you and your team deploy on a daily, weekly, and monthly basis to generate qualified leads. A complete prospecting plan of action includes these three core components. Funnel Fillers: The specific lead generation activities used to fill the top-of-the-sales funnel, such as your conference selling strategy, […]

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Jan
31, 2020

How are you finding your first customers?

By Scott Sambucci | January 31, 2020

“At the earliest stage of your company when you’re finding your first 5–10 paying customers, those first customers should come to you via your network, investors, advisors, and the “innovators” at your target customer who find you because they are actively searching for solutions to their business problems. If you can’t find your first 5–10 […]

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