How are you finding your first customers?
“At the earliest stage of your company when you’re finding your first 5–10 paying customers, those first customers should come to you via your network, investors, advisors, and the “innovators” at your target customer who find you because they are actively searching for solutions to their business problems. If you can’t find your first 5–10 customers through your network and innovators in your market, you probably have a much bigger issue with your product and target market.
If you’re really struggling with finding your first customers through your professional network, go back to the first question in the Q Framework, “What problem are you solving?” to make sure you and your target customers are clear on this.”
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