Pipeline Pull-Through Strategy
Moving your qualified leads through your sales pipeline requires that you have a clear strategy for taking customers from qualified lead to paying customer.
Some of the biggest mistakes that startups make in this part of their sales funnel are one or more of these actions.
• Failing to maintain momentum from one sales meeting to the Next.
• Yielding to their buyer’s process for buying, instead of keeping control and directing their prospects through their startup’s process for selling.
• Chasing sales opportunities that stopped engaging, despite their best efforts.
This is why your startup needs a pipeline pull-through strategy—a set of specific actions that guides your newly qualified sales opportunity through your sales pipeline and the steps you’ve established in the buying and selling process.
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