All Posts by Scott Sambucci

May
07, 2019

Cold Emailing (The 7 Cardinal Rules That You Have to Follow)

By Scott Sambucci | May 7, 2019

Sales leaders may find themselves struggling to get their teams to execute an effective cold emailing strategy. In a recent podcast with Damian Thompson, we heard about seven cardinal rules for cold emailing. Sales leaders often find themselves struggling with the concept of cold emailing. That’s no surprise. It’s an exceptionally difficult strategy to communicate […]

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May
06, 2019

The One-Hour Question (And How it’ll Help You Learn More About Your Team)

By Scott Sambucci | May 6, 2019

When was the last time that you sat down and had real conversations with the people on your team? As CEOs and founders, it’s easy to find ourselves lost in the metrics. You have so many different dashboards and spreadsheets at your disposal. It’s easy to spot surface-level problems using those numbers. You can see […]

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Two Great Strategies for Cold Emailing

By Scott Sambucci | April 29, 2019

Sales experts around the world usually struggle with the concept of cold emailing This is very understandable, as it is an exceptionally difficult strategy to communicate with your team. You need to come up with an ingenious way to break the ice with your potential clients, and also build a framework for your teams to […]

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Mar
28, 2019

How to Write an Effective 125-Word Sales Email

By Scott Sambucci | March 28, 2019

Can you write an effective 125-word sales email? Data shows that 125-word emails yield a 51% response rate. Surprised? Email is crucial to every outbound cadence, and when it comes to writing a good sales email, most of us just don’t know how. Crafting an effective sales email isn’t about trial and error or obsessing […]

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