All Posts by Scott Sambucci

Two Great Strategies for Cold Emailing

By Scott Sambucci | April 29, 2019

Sales experts around the world usually struggle with the concept of cold emailing This is very understandable, as it is an exceptionally difficult strategy to communicate with your team. You need to come up with an ingenious way to break the ice with your potential clients, and also build a framework for your teams to […]


How to Write an Effective 125-Word Sales Email

By Scott Sambucci | March 28, 2019

Can you write an effective 125-word sales email? Data shows that 125-word emails yield a 51% response rate. Surprised? Email is crucial to every outbound cadence, and when it comes to writing a good sales email, most of us just don’t know how. Crafting an effective sales email isn’t about trial and error or obsessing […]


Reducing friction points for inbound sales leads

By Scott Sambucci | March 27, 2019

On one of our weekly coaching calls yesterday, a client shared how they were struggling to convert their inbound leads to demos. The inbound leads started by clicking a Facebook Ad (yes, those work in enterprise sales if you do them right) specifically requesting a product demo. These were inbound leads – people that wanted […]


Hustling Happy | Startup Selling

By Scott Sambucci | March 22, 2019

Most of the time, I’m all about systems, efficiency and predictability. But sometimes hustle is just something you gotta do. I consider myself an introvert. Even when I’m at a conference meeting with twenty new people a day, I have to get myself “up” to face the crowds. I like working from my office, banging […]