All Posts by Scott Sambucci

Starting the Journey: From Excitement to Reality – Startup Lesson #1 from the Bryce Canyon 100

By Scott Sambucci | May 27, 2019

[This article is part of a blog post series in which I’m sharing my Startup Lessons Learned from a 100-mile ultramarathon I completed in Bryce Canyon, UT. Over the next couple of weeks, I’ll share my lessons learned in these posts and on The Startup Selling Podcast. In my life as a runner, a sales […]


Intelligent Pricing (And How Your Pricing Strategy Might be Killing Your Business)

By Scott Sambucci | May 24, 2019

In a recent podcast, we spoke to Patrick Campbell about how to create a pricing strategy. This article summarizes some of his most important points. As a new startup founder, you likely didn’t focus too much on your pricing strategy. In the beginning, any revenue was good revenue. You may not have even had a […]


The Seven Places in Your Sales Funnel and Go-To-Market Operations That You Need to Track

By Scott Sambucci | May 15, 2019

Tracking can make a huge difference to startups. This article summarizes a recent interview we held with go-to-market operations expert Andy Mowat. Do you track the performance of your sales funnel and go-to-market operations? When you first started your company, you may not have put too much thought into tracking. But as the business scales, […]


Why Putting Your Self First is Important For Your Team

By Scott Sambucci | May 9, 2019

As a startup founder, you have undoubtedly dealt with a big issue… Your business has started to grow and you are pushing and pushing harder to make it a success. The push becomes a constant thing that ingrains itself into your culture. But are you thinking about the effects you’re having on yourself and your people? Eventually, you burn […]


Cold Emailing (The 7 Cardinal Rules That You Have to Follow)

By Scott Sambucci | May 7, 2019

Sales leaders may find themselves struggling to get their teams to execute an effective cold emailing strategy. In a recent podcast with Damian Thompson, we heard about seven cardinal rules for cold emailing. Sales leaders often find themselves struggling with the concept of cold emailing. That’s no surprise. It’s an exceptionally difficult strategy to communicate […]