“This buyer vampire is the person who says something like this: “This sounds really great! Send me a one-pager. I’ll present it at the next meeting.” Or “Send me a proposal, and I’ll share it with the team.” I had this exact situation at Blend a couple of years ago. An inbound lead arrived from […]
VIEW POST
Are your prospects telling you “seems expensive” or “we don’t have budget” or “we’re not adding any new costs right now?” What they’re really telling you is — “I don’t see the #ROI.” Sure, your champion wants you to send a proposal. Not much is more exciting to hear than – “We’d love a proposal…” […]
VIEW POST
It’s all about finding the right talent and looking at people that have done a player-coach role”. -Jeremy Macleod ????????️ One of the key focuses for most businesses in Q1 is #Hiring, so I invited Jeremy MacLeod to share his expertise when it comes to hiring and recruiting. Specifically, these are two of the […]
VIEW POST
Hiring SDRs vs Outsourcing – Which option is better, and when should we bring in some help on our Outbound Strategy? That’s a question I got 3 times THIS WEEK from #startup founders… It’s now a classic conundrum for #B2Bstartup founders that want to kick off their #Outbound Selling strategy. Two perspectives: Running your […]
VIEW POST
“In the previous chapter, we talked about the importance of identifying a specific market when you’re selling your product. You begin by zeroing in on an industry, then a company, and even segments within a company. Now the next step is to find and sell to individual people, or buyer types, who are responsible for […]
VIEW POST