Daily Dose: Hiring SDRs vs Outsourcing

Daily Dose: Hiring SDRs vs Outsourcing

By Scott Sambucci | January 26, 2021


Hiring SDRs vs Outsourcing – Which option is better, and when should we bring in some help on our Outbound Strategy?

That’s a question I got 3 times THIS WEEK from #startup founders…

It’s now a classic conundrum for #B2Bstartup founders that want to kick off their #Outbound Selling strategy. 

Two perspectives:

Running your outbound in-house means you own the process, work in tight feedback loops and hire a team that will be part of your culture.


Outsourcing just looks so damn efficient – spin up a whole team of experienced SDRs with their tech stack and “Voila!” – your calendar fills with sales calls.

So which should you choose?


First, you’ve got to build v 1.0 of your sequence around five core elements:

  1. Market
  2. Message
  3. Medium
  4. Mode
  5. Metrics

Once you’ve got that working, you’ve got a system that you can hand over to an outsourced SDR team – or hire an SDR on your own.

Watch the video for a deeper dive on the “How?” and “Why?” on this…

Check out the LinkedIn Live here:



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