All Posts by Scott Sambucci

Showing a Product Demo Too Soon

By Scott Sambucci | February 17, 2021

“Think of the recognition of needs stage as the “no demo” stage—I absolutely, positively forbid you to do any product demos while in this stage of the sale. Save the demo for the next stage of the sale—evaluation of options. As an entrepreneur, and too often with professional salespeople, the product becomes a crutch. We […]

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Problem = Price!

By Scott Sambucci | February 17, 2021

  “The size of an account and the size of the price are based upon the size of the problem.” -Tom Searcy Price is based on the problem and not urgency. In this segment of my conversation, Tom talked about problem, price, and target filters.  Listen to the full podcast here: https://salesqualia.com/ep-117-hunt-big-sales-a-conversation-with-tom-searcy/  

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Making an Impact, Solving Problems, and Helping Customers

By Scott Sambucci | February 16, 2021

Most companies have the vision to build a billion-dollar company, but really, their intention is to make an #impact, solve #problems, and help their #customers. In this segment of my conversation with Tom, we talked about growing your sales team and solving problems for your customers. Listen to the full podcast here: https://salesqualia.com/ep-117-hunt-big-sales-a-conversation-with-tom-searcy/    

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Focusing on Lead Generation

By Scott Sambucci | February 16, 2021

To establish repeatability, there are three challenges that startups need to overcome. The first challenge is focusing on lead generation.  In the ramp-up stage, startups can’t rely solely on their founder’s network and introductions to help them contact their next paying customer. Instead, a startup needs to develop and deploy a prospecting plan of action— […]

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Communicating Frequently through Multiple Channels

By Scott Sambucci | February 15, 2021

I developed a relationship with a COO at a mortgage company, which started off with an InMail (cold email) on LinkedIn. We met at a conference, and then later continued with a couple of initial discovery conversations over the next month or two. We determined that the timing wasn’t the fit for the company. Almost […]

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