Transparency With Your Prospects
“I listed out four things that we care about; volume; how much you buy, timing of cash; how fast you pay, length of commitment; how long you commit, and when you sign”. –Todd Caponi
There are many benefits when you talk about pricing upfront as this creates some forms of transparency with your prospects.
You can also think about this as giving your buyers control and at the same time, being in control of the sales process.
Listen to the full interview here: