Most Founders Hear Advice Every Day Like This…

Most Founders Hear Advice Every Day Like This…

By Scott Sambucci | March 3, 2021

Most founders hear advice every day like this. 

“Do this, and you’ll get more leads . . .” 

“Make sure you always blah, blah, blah with every prospect . . .” 

“Do this in your demos, and you’ll convert more deals . . .” 

“Here’s how to write proposals to close more business . . .” 

Sometimes the advice works for that one opportunity or even for a few months. But in the end, that nifty sales tip that works today for one company doesn’t work for the next. While every startup needs to generate and qualify leads, give product demos, answer objections, and convert prospects, the path to those outcomes is different for each one. 

I’ve grown three startups in three different markets to their first million dollars in revenue. With each startup, the day-to-day sales work and selling strategies deployed changed each time. What remained the same across those three startups was the core framework used to build and implement each company’s own sales process—the Q Framework. 

[Excerpt from my book – “Stop Hustling, Start Scaling.”]

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