Category Archives for "Sales Tip of the Day"
Finding Customers At Conferences
You need not attend. Simply go to the event website and find the speaker and attendee list. These people are inherently biased towards buying your new product. Why? Because they care enough about their jobs and professions to travel and interact to develop and share new ideas. (Not always the case, but more times than […]
VIEW POSTHow Swimming Across Lake Tahoe Parallels Startup Selling #4
You need a team. And unequivocal support from your loved ones. The more I prepared for this swim, the more I learned how much it required a complete team – a boat captain, a second captain, a kayaker, a feeder, and of course babysitter for my then 4-year-old son. The boat captain sets the course, […]
VIEW POSTHow Swimming Across Lake Tahoe Parallels Startup Selling #3
You’ll be shocked by who’s willing to help you. I needed some help finding a kayaker, and Tom found Kathy for me. She did the same swim a week ago with Tom as her boat captain. She and I met for the first time in the marina parking lot that morning. “Hi Kathy. Thank you […]
VIEW POSTHow Swimming Across Lake Tahoe Parallels Startup Selling #2
Take it one stroke at a time. When you’re starting a 10.5 mile swim, it’s easy to think about the totality of the effort. Endless questions fill your head – How long will it take? What if the wind picks up? What if I can’t make it? What if I lose the kayaker? What if […]
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