How Swimming Across Lake Tahoe Parallels Startup Selling #4

How Swimming Across Lake Tahoe Parallels Startup Selling #4

By Scott Sambucci | August 24, 2018

You need a team.

And unequivocal support from your loved ones.

The more I prepared for this swim, the more I learned how much it required a complete team – a boat captain, a second captain, a kayaker, a feeder, and of course babysitter for my then 4-year-old son.

The boat captain sets the course, gives directions and watches for hazards.

The second captain helps because each of these tasks individually require full concentration.

The kayaker is the beacon. The feeder keeps you fueled. The babysitter stays in the hotel with your son when you leave at 1:45 am to head to the marina to start the adventure.

Most of all, none of this was possible without my wife.

Not only did she morally support the whole expedition, she volunteered to be my feeder.

In fact, she couldn’t wait for the adventure.

Her job for 6+ hours?

Fill water bottles with drink mix, shake them up, hand them to Kathy, then get them back, and repeat. Every 30 minutes.

You can’t do this alone.

Find your team.


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