❌ “Demo” should NEVER be a stage in your sales process. ✅ In fact, an optimal sales process scoots prospects in and out of “Demo” as QUICKLY as possible. Why? Because prospects don’t care about your product – they care about their PROBLEMS and PRIORITIES. Think of the product demo as an ACCELERATOR to the sale. […]
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Days get crazy running your startup – sales, customers, fundraising, hiring, firing, product, managing… At home, we’ve got kids home from school because of quarantines, Veteran’s Day, Thanksgiving. Far away, we’ve got loved ones we haven’t seen in two years. Every day is a reason to be a little anxious. To be a little […]
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Every scalable startup is simply an organized set of processes working together, with a high-functioning team running and improving those processes every day. Most of all, when we have our sales process working, we get the CLARITY, CONTROL, and CONFIDENCE we want to make the IMPACT with your company for your customers. Whether you’re just […]
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David Sandler famously said: “If you don’t have a process for selling you’re at the mercy of your buyer’s process for buying.” One of the biggest challenges for #startups selling to the enterprise have is keeping control through the sales process. As a startup, when we’re selling a new product, knowing your sales process […]
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One of the biggest challenges startup founders face is dealing with the daily distractions and all the options available for the business – Lead gen strategies, pricing models, hiring decisions, product features. It’s nearly an endless list. Often there’s a tendency to keep trying new things – ⭕️ Try running a booth at a […]
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