We’re two weeks into the “Outbreak of Volatility,” and I’m reading posts every day that say – “There’s so much uncertainty, we’ll have to see what happens…” “Do your best…” “We’re giving away our product!” “It feels weird selling right now…” Yes, there’s uncertainty. Yes, there’s volatility. But if you’re running a startup, you have […]
VIEW POST1. Don’t believe everything you think. 2. Relationships first. 3. There’s no such thing “All” and “Everyone” 4. Christmas was 90 days ago… 5. Your Prospects don’t panic-buy, so don’t panic-sell 6. Customers buy Outcomes, and simple steps create stable outcomes. 7. Slow is Smooth, and Smooth is Fast. 8. Be the Mayor of your […]
VIEW POSTQuestion: The specific use case is SaaS sales but could be related to any sales process. There has been a lot written about cold calling but much less about “cold emailing”. What are the best practices? Answer: Don’t. Pick up the phone Find the decision-maker Network your way to an introduction Start […]
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