Category Archives for "Sales Tip of the Day"

More companies die from indigestion than starvation.

By Scott Sambucci | December 28, 2020

“Think about Amazon. Before it sold lawn furniture, pet food, and everything else under the sun, it started with books. Once it proved the business model, it moved on to other products. Most importantly, if you’re not focused on a single industry, vertical, or market segment, it’s impossible to be perceived as a market expert.  […]

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How are we going to sell to all these customers?

By Scott Sambucci | December 23, 2020

Many companies in various industries probably suffer from the problem you solve, and the more you search for the problem, the more you realize that it’s everywhere. That leaves you wondering, “How are we going to sell to all these customers?” The more you look at the total addressable market for your product, the more […]

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My two cents: “5 things LinkedIn won’t tell you”

By Scott Sambucci | December 22, 2020

1. LinkedIn is a “jobs site” — Disagree. While it is a jobs site for many people, it isn’t for all of us. 2. People don’t hang out on LinkedIn: Well, sort of… I’m on LinkedIn all the time every day, but I’m not “hanging out” because I’m working. 3. Thanks for the free content […]

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Have you ever had a conversation with new prospects and feel like you’re talking past your customers, not talking with them?

By Scott Sambucci | December 21, 2020

  “They’re trying to tell you about their business and their problems, and you’re focusing on your product and how it works. When you’re focusing on your product, you’re a hammer looking for a nail. If you find yourself in a situation where you feel like you have this cool technology, and you’re looking for […]

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The Ramp-Up Stage of your StartUp

By Scott Sambucci | December 16, 2020

“The key objective of the ramp-up stage typically is all about reaching $1,000,000 in annual recurring revenue (ARR). This is the benchmark that most venture capital investors use for considering a series A funding round. Whether or not a startup is seeking outside funding, growing revenue to the $1,000,000 ARR threshold is a key measure […]

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