Question: How do I train for an Ironman with the goal of finishing in 11 hours and 50 minutes? Answer: I know this goal… 🙂 My goal for my second Ironman was to finish in just under 12 hours. I don’t know if this is your first IM, or you’re looking to improve from a […]
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Sell First. Market Later. Why “Demand Gen” is a waste of your startup’s time… Think: Motive –> Metrics –> Message –> Method –> Marketing Too many startups worry about marketing and demand gen before they know how to sell their product. Focus on selling first, then the marketing will reveal itself.
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Question: How hard would it be to start a sea cargo business if money to buy cargo ships were not a concern? How profitable would it be? Answer: Why would you need to buy a cargo ship? You could probably lease out empty space on ships already in operation. Call a shipping brokerage and ask […]
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Improving Your Product Demos with the “Color Advance” Improv Game
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Question: What are the most essential differences between sales officers/ account managers/ key account managers and a sales manager? What are some key issues sales managers face? Answer: Recruiting & Hiring: Finding A players. All the time. Even when you don’t have an opening. Developing Frameworks: Teaching how to find similarities and differences in sales […]
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