Sell First. Market Later. Why “Demand Gen” is a waste of time…

Sell First. Market Later. Why “Demand Gen” is a waste of time…

By Scott Sambucci | February 23, 2017

Sell First. Market Later. Why “Demand Gen” is a waste of your startup’s time…

Think: Motive –> Metrics –> Message –> Method –> Marketing

Too many startups worry about marketing and demand gen before they know how to sell their product.

Focus on selling first, then the marketing will reveal itself.