All Posts by Scott Sambucci

Hard things are possible when you make it #routine.

By Scott Sambucci | June 25, 2021

  There’s some things around selling especially as a Startup that is hard.  There’s no way to make them easy.  There’s no easy path to doing hard things.  An example of making hard things routine is doing 20 touches. Every. Single. Day. It’s hard. But if you make it a routine to get into the […]

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Lessons from the Trail: Do heat training.

By Scott Sambucci | June 24, 2021

  Two more days until the ultramarathon!! ???? So… Here’s another example of making hard things routine.  Do heat training.  I pick days where I know it’s going to be hot because part of the race from about 12noon to 5pm is through the Canyons. The Canyons are really hot – about 100 degrees during […]

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Are you dealing with a buyer vampire?

By Scott Sambucci | June 24, 2021

“If you sense you’re dealing with a buyer vampire, or you’re not sure, here are a few more questions you can use to identify if you’re facing a vampire.  Question 1: “How Long Has This Been a Problem?” The reason this is a good question for a buyer vampire is that it will give you […]

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Make hard things routine

By Scott Sambucci | June 23, 2021

  Over the past six months, I’ve been training for the Western States 100 – the oldest, arguably most prestigious ultramarathon in the world.  Over 7000 people wanted one of the 369 spots available. I’m a few days away from the starting line, and over the past six months, I’ve learned a lot about myself, […]

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Daily Dose: Pre-Race, Part 1 – Startups are Ultramarathons – Lessons from the Trail

By Scott Sambucci | June 23, 2021

  Startups are ultramarathons, even though most of us are sprinting every day – Sprinting to the next product release… Sprinting to nail down the next sale… Sprinting to get to the next funding round… Even though you’re sprinting every day, it’s important to remember that the path you chose is a long journey. Over […]

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