All Posts by Scott Sambucci

Saw this post from the inimitable Leah Chaney…

By Scott Sambucci | December 1, 2021

Saw this post from the inimitable Leah Chaney. Got me thinking about what benefits do team members and employee REALLY want and need. Yes, health insurance and 401k are almost always on the list – they provide for the Safety level on Maslow’s hierarchy of needs. But go a level up on Maslow’s pyramid, and the […]

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Thank you, Jade Green

By Scott Sambucci | November 29, 2021

Thank you, Jade Green Day 2 of our Client Intensive ended differently from most of our sessions. Jade Green joined me in a fireside chat as we talked about her past experiences. She showed us how to elevate our personal mindset and leadership abilities.  Here are the main takeaways from Jade’s session:  – Culture is what your […]

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Ep. 129: Converting Free Trials, Soft Contracts & Why Sales Prospects Love Video: An Interview with Showpad’s Louis Jonckheere

By Scott Sambucci | November 25, 2021

In this episode of the Startup Selling Podcast, I interviewed Louis Jonckheere. Louis is Co-founder and Co-CEO of Showpad. Showpad activates millions of pieces of content for over 850 companies around the world, including Johnson & Johnson, Fujifilm, Audi, Intel, and Kimberly-Clark. Some of the key topics and questions that we covered in this podcast […]

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THANK YOU, Amy Volas! 

By Scott Sambucci | November 22, 2021

Last week we hosted a private 2-day event for our clients where we had Amy Volas as a guest speaker. During her session, she talked about: Today’s hiring environment (hint: It’s not good if you’re the one hiring right now…) When a B2B startup should hire their first sales leaders. Why hiring the wrong person is a […]

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Product Demos + IMPORTANT REMINDER about the Sales Masterclass… 👀 

By Scott Sambucci | November 17, 2021

❌ “Demo” should NEVER be a stage in your sales process. ✅ In fact, an optimal sales process scoots prospects in and out of “Demo” as QUICKLY as possible. Why? Because prospects don’t care about your product – they care about their PROBLEMS and PRIORITIES. Think of the product demo as an ACCELERATOR to the sale. […]

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