Ep. 129: Converting Free Trials, Soft Contracts & Why Sales Prospects Love Video: An Interview with Showpad’s Louis Jonckheere
In this episode of the Startup Selling Podcast, I interviewed Louis Jonckheere.
Louis is Co-founder and Co-CEO of Showpad. Showpad activates millions of pieces of content for over 850 companies around the world, including Johnson & Johnson, Fujifilm, Audi, Intel, and Kimberly-Clark.
Some of the key topics and questions that we covered in this podcast are:
- What types of content works best to drive sales prospect engagement?
- How Showpad uses a 14-day free trial and “Soft Contracts”
- The importance of video for your sales and communication
- Company culture and hiring practices
- Customer engagement and customer success
Links & Resources
Showpad Website: www.showpad.com
Louis Jonckheere on LinkedIn: www.linkedin.com/in/louisjonckheere
Louis Jonckheere on Twitter: www.twitter.com/louisjonckheere
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