Ep. 129: Converting Free Trials, Soft Contracts & Why Sales Prospects Love Video: An Interview with Showpad’s Louis Jonckheere

Ep. 129: Converting Free Trials, Soft Contracts & Why Sales Prospects Love Video: An Interview with Showpad’s Louis Jonckheere

By Scott Sambucci | November 25, 2021

 

In this episode of the Startup Selling Podcast, I interviewed Louis Jonckheere.

Louis is Co-founder and Co-CEO of Showpad. Showpad activates millions of pieces of content for over 850 companies around the world, including Johnson & Johnson, Fujifilm, Audi, Intel, and Kimberly-Clark.

Some of the key topics and questions that we covered in this podcast are:

  • What types of content works best to drive sales prospect engagement?
  • How Showpad uses a 14-day free trial and “Soft Contracts”
  • The importance of video for your sales and communication
  • Company culture and hiring practices
  • Customer engagement and customer success

Links & Resources

Showpad Website: www.showpad.com

Louis Jonckheere on LinkedIn: www.linkedin.com/in/louisjonckheere

Louis Jonckheere on Twitter: www.twitter.com/louisjonckheere

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