All Posts by Scott Sambucci

Ep. 136: Paint Stores, Credit Unions & Dream Customers: How to Pick Your SaaS’s Niche with Aaron Krall

By Scott Sambucci | February 17, 2022

In this episode of the Startup Selling Podcast, I interviewed Aaron Krall. Aaron runs SaaS Growth Hacks, the largest SaaS community in the world with over 24,000 members. He helps B2B SaaS companies increase their leads and demo conversions using his SaaS Growth Playbook model.  He has personally worked with 100’s SaaS companies across dozens […]

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Ep. 135: Lollipops, Heinekens & Hot Tubs – Using Stories & Media to Tell Your Startup’s Story, An Interview with Jess Todtfeld

By Scott Sambucci | February 11, 2022

In this episode of the Startup Selling Podcast, I interviewed Jess Todtfeld. Jess shows executives and c-suite leaders how to BE Magnetic — how to quickly gain the confidence and skills to master speeches, presentations, and media interviews. Jess, CSP, is one of the leading communication and media training authorities in the U.S. With more […]

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Daily Dose: Remember who you’re talking to…

By Scott Sambucci | February 3, 2022

  Did a keynote talk at a client’s Sales Kickoff this week. They asked me – “How do you keep people engaged in a sales call, or in the sales process in general?” The first answer that came to mind was to remember that your prospects are people. They have stuff happening all around them […]

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Ep. 134: Simple Actions to Increase Your Sales Pull-Through: An Interview with Selling Boldly Author, Alex Goldfayn

By Scott Sambucci | January 11, 2022

In this episode of the Startup Selling Podcast, I interviewed Selling Boldly Author, Alex Goldfayn. Alex is a global sales consultant, speaker, and author of a Wall Street Journal best-seller called Selling Boldly. The Revenue Growth Consultancy creates an average annual revenue growth of 10-20% for its clients. About once a week, he delivers keynote […]

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Most founders don’t know they have this secret advantage…

By Scott Sambucci | January 11, 2022

  From Day 1, that’s all we do – we think about that problem. We learn everything we can about what our future customers are doing now to address it, how we can help them, and how to build a solution that will help them. We’re researching the market, thinking of every aspect of the […]

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