Ep. 135: Lollipops, Heinekens & Hot Tubs – Using Stories & Media to Tell Your Startup’s Story, An Interview with Jess Todtfeld

Ep. 135: Lollipops, Heinekens & Hot Tubs – Using Stories & Media to Tell Your Startup’s Story, An Interview with Jess Todtfeld

By Scott Sambucci | February 11, 2022

 

In this episode of the Startup Selling Podcast, I interviewed Jess Todtfeld.

Jess shows executives and c-suite leaders how to BE Magnetic — how to quickly gain the confidence and skills to master speeches, presentations, and media interviews.

Jess, CSP, is one of the leading communication and media training authorities in the U.S. With more than 17 years as a communication trainer and consultant. Todtfeld helps CEOs, business executives, spokespersons, public relations representatives, experts, and authors to become more confident, more in control, and to create more results from their speaking engagements and media appearances.

He brings with him 13 years of experience as a TV producer for NBC, ABC, and FOX, having booked and produced over 5,000 segments. Jess’ time in front of the camera includes features reporting, guest spots on national/international news programs, and hosting of “America’s Premiere Experts” and “Times Square Today” (2015-2019) which has been broadcast on ABC, NBC, FOX and CBS affiliates in the U.S.

As a guest, Jess went on to set a Guinness Record for being interviewed the most times in 24 hours… 112 different interviews on radio.

Some of the topics that we covered are:

  • The importance of having storytelling as a key skill.
  • How to be specific and memorable in your storytelling.
  • How to avoid data dump when you’re telling stories to your customers.
  • How to use examples to emphasize key points to deliver with your audience.
  • How to think about public relations and the logistics that it takes to market the right way.

Links & Resources: 

Jess on LinkedIn: www.linkedin.com/in/todtfeld

Meet Jess Todtfeld: www.bookjess.com/how-can-jess-help-you

Cell:  (917) 207-1039 

Listen & subscribe to The Startup Selling Show here:

BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.