All Posts by Scott Sambucci

The Friday Four: It’s all about “The Big Demo!”

By Scott Sambucci | April 8, 2016

Installment #10 of “The Friday Four.” Throughout the month with our Startup Selling members, we’re focusing on the “The Big Meeting” – the right way to prepare, deliver, and execute on this critical step in your sales process. Here are my four sales ideas for you this week, all focused on this topic. 1 – […]

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Startup Selling Podcast Ep. 21: Product Demos the Right Way, & Avoiding the “IKEA Demo:” An Interview with Peter Cohan

By Scott Sambucci | April 4, 2016

The Startup Selling Podcast is brought to you by SalesQualia. If you’re a startup looking to Find Customers, Grow Revenue and Build Your Sales Process, check out the Startup Selling Program. In this episode, I interview Peter Cohan, most known for his “GREAT DEMO!” system and training – teaching software companies the RIGHT way to […]

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Prepping for “The Big Demo” – The Monday Morning Sales Challenge

By Scott Sambucci | April 4, 2016

Today’s Monday Morning Sales Challenge is all about “The Big Meeting.” You know the one – the Big Demo, the Big Sales Meeting. You’ve done all your prep work and finally earned your way into a product demo with a group of decision-makers. But… how are you preparing for, executing, and leading your target prospects […]

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The Friday Four: Why your customers can’t buy from you – Risk aversion, Loss Aversion & the Tech Buyer

By Scott Sambucci | March 25, 2016

This has been a primary topic of reading and research for me lately, and the answers are scary… Really scary… Gulp. Which brings us to Installment #8 of The Friday Four. 1 – “Your sales prospects think you’re a ticking time bomb, and what to do about it….” [FREE WEBINAR] I’ve organized a few of my research […]

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