All Posts by Scott Sambucci

Prepping for “The Big Demo” – The Monday Morning Sales Challenge

By Scott Sambucci | April 4, 2016

Today’s Monday Morning Sales Challenge is all about “The Big Meeting.” You know the one – the Big Demo, the Big Sales Meeting. You’ve done all your prep work and finally earned your way into a product demo with a group of decision-makers. But… how are you preparing for, executing, and leading your target prospects […]

VIEW POST

The Friday Four: Why your customers can’t buy from you – Risk aversion, Loss Aversion & the Tech Buyer

By Scott Sambucci | March 25, 2016

This has been a primary topic of reading and research for me lately, and the answers are scary… Really scary… Gulp. Which brings us to Installment #8 of The Friday Four. 1 – “Your sales prospects think you’re a ticking time bomb, and what to do about it….” [FREE WEBINAR] I’ve organized a few of my research […]

VIEW POST

Monday AM Sales Challenge: How big of a RISK are you?

By Scott Sambucci | March 21, 2016

Yes, of course your prospect loves your product and how you’re going to lead them to the promised land. Here’s the thing… despite how much they love your product and the idea of working with your company, you pose an enormous risk to your prospect. Here’s the other thing… in many cases, they’re not even […]

VIEW POST

The Friday Four: Pricing strategy, Satisficing, Status Quo & Procurement departments

By Scott Sambucci | March 21, 2016

After one week hiatus, I present to you Installment #7 of “The FridayFour.” Want to get The Friday Four sent right to your inbox? 1 – Why your pricing strategy is killing your business I learned from the master this week. Check out my podcast Interview with Patrick Campbell, co-founder and CEO at PriceIntelligently. Patrick […]

VIEW POST