All Posts by Scott Sambucci

Aug
26, 2019

What Problem Are You Solving with your StartUp? #1

By Scott Sambucci | August 26, 2019

“When I first speak with a startup entrepreneur or CEO, I like to ask, “What problem are you solving?” Frequently, the answer I get is all about their product. They’ll tell me about the market that they’re addressing or what they built it on—whether that’s a Java framework, or Ruby on Rails, or something else—and how it works. Their answer is all about the product, not the problem. 

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Aug
16, 2019

staying SANE

By Scott Sambucci | August 16, 2019

Every time I tackle the next big challenge, I want to feel SANE – Scared. Anxious. Nervous. Excited.  Feeling these emotions tells me that I’m on the right path, because if I don’t feel them, it means the challenge isn’t big enough. These are my four steps to change and transformation.  1. Scared is how […]

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Aug
14, 2019

Episode 67: Condoms, Storytelling & Enterprise Sales: An Interview with Susan Lindner

By Scott Sambucci | August 14, 2019

  In this episode of the Startup Selling Podcast, I had the privilege of sitting down with master storyteller and CEO, Susan Lindner.  Susan is the CEO at Emerging Media which is an award-winning PR, branding, marketing, and social media agency, that helps the visionaries and entrepreneurial leaders make their mark in the ever-changing media […]

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Aug
28, 2019

Here’s What Happens If You Don’t Know the Customer’s Problem

By Scott Sambucci | August 28, 2019

“While at Altos Research, I was working on a sales opportunity with one of the largest investment management firms in the world. The opportunity stemmed from an inbound website registration from a managing director. After speaking with him, he introduced me to the person on the trading desk who was leading the data analysis and […]

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Jul
31, 2019

Episode 66: The Sales process – MQL to SQL best practices, qualification, etc.: An Interview with Erik Bulichi

By Scott Sambucci | July 31, 2019

  In this episode of the Startup Selling Podcast, I had the privilege of sitting down with another guest from Lever, his name is Erik Bulichi. Erik is currently a Senior Sales Manager for the corporate segment at Lever, a modern applicant tracking system company.  Erik started his tech sales career at 8×8, a cloud […]

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