“Spend Less Time Selling to People Who Aren’t Going to Buy”

By Scott Sambucci | February 2, 2021

“Spend less time selling to people who probably aren’t gonna buy from you and more time selling to people who are gonna buy from you.” – Richard Smith

Reminding yourself and your team about your Ideal Customer Profile (ICP) is important for the effectiveness of the company.

This way, you know where to be spending your time and making the most out of the least input. #efficiency

Listen to the full interview with Richard Smith below:

salesqualia.com/ep-115-prospecting-icps-what-your-prospects-moan-about-an-interview-with-richard-smith