“Spend Less Time Selling to People Who Aren’t Going to Buy”
“Spend less time selling to people who probably aren’t gonna buy from you and more time selling to people who are gonna buy from you.” – Richard Smith
Reminding yourself and your team about your Ideal Customer Profile (ICP) is important for the effectiveness of the company.
This way, you know where to be spending your time and making the most out of the least input. #efficiency
Listen to the full interview with Richard Smith below: