Sales Tip of the Day (video): Situational Analysis

Sales Tip of the Day (video): Situational Analysis

By Scott Sambucci | November 4, 2012

Before you present your products or hop on a demo, start the sales conversation with questions about the client’s situation and process. Only by understanding this process first can you effectively present your solution.

Looking for your sales edge? Check out: “Startup Selling: How to sell if you really, really have to and don’t know how

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