Mass Blast and Quality Approach in Outbound
In this segment of my conversation, Jason Bay talked about the Mass Blast and Quality Approach in outbound.
Mass Blast Approach –
👍 Pro – It’s really easy. It’s a click of a button away.
👎 Con #1 – The Quality of meetings is really bad.
👎 Con #2 – There’s a lot of rejection.
Quality Approach (Treat all your prospects as a unique snowflake) –
👍 Pro: Quality is much higher – better meetings.
👎 Con: Takes away too much time.
Pro tip: Always have a blend between the mass blast and quality approach!
Listen to the podcast here: