Mass Blast and Quality Approach in Outbound

By Scott Sambucci | September 15, 2021

In this segment of my conversation, Jason Bay talked about the Mass Blast and Quality Approach in outbound.

Mass Blast Approach –

👍 Pro – It’s really easy. It’s a click of a button away. 
👎 Con #1 – The Quality of meetings is really bad.
👎 Con #2 – There’s a lot of rejection. 

Quality Approach (Treat all your prospects as a unique snowflake) – 

👍 Pro: Quality is much higher – better meetings. 
👎 Con: Takes away too much time. 

Pro tip: Always have a blend between the mass blast and quality approach! 

Listen to the podcast here: 

https://salesqualia.com/ep-125-prospecting-narcissism-asking-for-permission-painting-houses-an-interview-with-jason-bay-blissful-prospectings-chief-revenue-officer/