Friendly Buyers and Executive Sponsors

Friendly Buyers and Executive Sponsors

By Scott Sambucci | February 18, 2021

Friendly buyers show up on time, they’re prepared and they have information. 

Executive Sponsors have the problem that you solve, the urgency to do it and the authority to accomplish it. 

Five behaviors that are requested of the Executive Sponsors are:

???? Can you convene the customer?

???? Can you prioritize for them?

???? Can you give background information?

???? Can you break log jams?

???? Will you stay in the loop?


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