Daily Dose: First Principles for Startup Founders – Narrow your niche [Part 6]

By Scott Sambucci | April 17, 2023

This is Part 6 of our series – First Principles for Startup Founders

In this episode, Scott shares why EVERY startup must find a niche within their TAM as a starting point for sales, growth, and achieving Product-Market Fit down the road.

The reason this is such a critical part of your sales processes is that it is IMPOSSIBLE to sell to every customer type in your total addressable market.

Yes, you want to make a big impact, and you want to affect an entire industry. But for now there’s only a certain niche or sub-segment within that larger marketplace that you are able to sell to for a variety of reasons FOR NOW…

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Now, let’s talk about YOU and YOUR startup’s journey… 👣

If you’re a startup CEO that’s on your journey to make the climb to $100mm ARR…

If you’re one of those rare breed of founders that’s willing to acknowledge & accept that there are no shortcuts…

If you’re willing to work step-by-step, day-by-day with patience, persistence & perseverance…

Then I’ve got some pretty incredible news…

I’ve created a 3-Part Series training just for you.

In these short videos, I’ll walk you through the core structure you need to build a repeatable scalable sales process. Click on here for more information.