Category Archives for "Startup Selling Lessons Learned"

1 Stop doing product demos

By Scott Sambucci | March 26, 2015

This week, I responded to an outbound sales email from a software company focusing on customer success. The last line of the rep’s email was: I would appreciate the opportunity to speak with you for a few minutes. When would be a good time to call? I replied: let’s chat. I can do Wed 2:30-4pm […]


1 Startup Selling Lessons Learned: The Projector

By Scott Sambucci | February 4, 2015

The Situation: Big meeting with a C-level executive at the top of the org chart. We’d been working with several operations managers to implement our software, and this meeting was set up to discuss how we might integrate other business units into our software. Lesson Learned: We should have previewed the room. No excuses here. […]