Category Archives for "Startup Selling Lessons Learned"

The Friday Four – 4 Sales Ideas to finish the week strong

By Scott Sambucci | January 29, 2016

Every week by email, I’m sharing four (4) sales lessons, ideas, strategies, tactics. Pretty much anything I think will give you a nudge forward on your sales efforts. No rhyme or reason to the tips and ideas – just stuff I’m thinking about, trying myself, or learning from people way smarter than me. I’ll be […]

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I did my 10 sales calls and a funny thing happened

By Scott Sambucci | October 8, 2015

15 total calls: 10 new outbounds 3 calls resulting from previous outbounds and referrals. 2 calls with previous customers The results? 1 actual sales call in which I was selling 1 voicemail message left 5 future meetings set up by emai, beginning today, all resulting from my new outbounds. 8 no responses so far (Note: 2 […]

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Your customers are lazy cows & it’s not their fault

By Scott Sambucci | April 7, 2015

Cows don’t know any better. They wake up, they eat grass, they walk along windy, crooked paths simply because some cow before them walked that long, windy, crooked path. In a company or organization, this is called “path dependency.” Microeconomic research also shows that humans are generally risk averse. People have an aversion to taking […]

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Stop Doing Product Demos

By Scott Sambucci | March 26, 2015

This week, I responded to an outbound sales email from a software company focusing on customer success. The last line of the rep’s email was: I would appreciate the opportunity to speak with you for a few minutes. When would be a good time to call? I replied: let’s chat. I can do Wed 2:30-4pm […]

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