“I listed out four things that we care about; volume; how much you buy, timing of cash; how fast you pay, length of commitment; how long you commit, and when you sign”. –Todd Caponi There are many benefits when you talk about pricing upfront as this creates some forms of transparency with your prospects. […]
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You know your prospect’s problem. You’re probably an expert in the problem. That’s why you started your company—to solve the problem. In many ways, you feel like the best-kept secret in the industry. “If they only knew what we did and how we did it.” Here you are, flailing your arms and screaming at the […]
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“When we hide our price, it’s actually a form of not being transparent”. -Todd Caponi In this part of my conversation with Todd, we talked about pricing, deals, and transparent selling. Listen to the full podcast here: https://salesqualia.com/ep-109-pricing-negotiations-the-transparency-sale-an-interview-with-todd-caponi-part-1/
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“Every time I would go to an industry conference, I would ask HousingWire if it would be interested in having me do a guest blog post from the conference. It became so fluid that I could send a two-line email to the executive editor with, “Hey, Jacob, I’m headed to the MBA Mortgage Technology Conference […]
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I was one of the many who were silent. I wasn’t sure what to say or how to say it. Not anymore. Speaking up is my responsibility. It’s not about “doing enough” – there’s no magical quota to fill. It’s about making racial equality an everyday activity because it’s the right thing to do. I’m […]
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