How do SaaS companies typically find their first six-figure customer?
Question: Obviously, this depends on the market, product, etc. but generally speaking, how do SaaS companies land that first “big sale” (which I’ve arbitrarily defined as $100K+ in annual revenue). Is it through their personal networks? Cold calling? Trade shows? Something else? Of course, there’s no right answer here. More interested in any patterns. Answer: […]VIEW POST