Category Archives for "Sales Tip of the Day"

How do SaaS companies typically find their first six-figure customer?

By Scott Sambucci | May 4, 2020

Question: Obviously, this depends on the market, product, etc. but generally speaking, how do SaaS companies land that first “big sale” (which I’ve arbitrarily defined as $100K+ in annual revenue). Is it through their personal networks? Cold calling? Trade shows? Something else? Of course, there’s no right answer here. More interested in any patterns. Answer: […]


Taking the long view

By Scott Sambucci | April 8, 2020

I write a lot about sales and startups and making relentless forward progress. I run ultramarathons, and it might seem that I have an unending energy reserve that keeps me going. Fact is, I get tired and frustrated just like everyone else. I’ve been running at a crazy pace since early March – awake early […]


Sales Q&A For March 30

By | March 30, 2020

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Build Your Startup’s Independence Day Plan

By Scott Sambucci | March 27, 2020

 We’re two weeks into the “Outbreak of Volatility,” and I’m reading posts every day that say – “There’s so much uncertainty, we’ll have to see what happens…” “Do your best…” “We’re giving away our product!” “It feels weird selling right now…” Yes, there’s uncertainty. Yes, there’s volatility. But if you’re running a startup, you have […]