Cows don’t know any better. They wake up, they eat grass, they walk along windy, crooked paths simply because some cow before them walked that long, windy, crooked path. In a company or organization, this is called “path dependency.” Microeconomic research also shows that humans are generally risk averse. People have an aversion to taking […]
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This week, I responded to an outbound sales email from a software company focusing on customer success. The last line of the rep’s email was: I would appreciate the opportunity to speak with you for a few minutes. When would be a good time to call? I replied: let’s chat. I can do Wed 2:30-4pm […]
VIEW POSTI was talking with the sales rep from a telephony company yesterday. She said: “We have 100% guaranteed up time. For every 10 minutes we’re down, we refund you 1% of you monthly bill.” Then her line went dead… I had someone this week ask me, that as a startup, would it help find prospects get off […]
VIEW POSTAs we walked up to the building, I turned to the account manager and said – “Wow. There are a lot of people coming out of the building right now. Must be a break from a conference or meeting or something.” We worked through the crowd streaming out to the front door. “Where are you […]
VIEW POSTThe Situation: Big meeting with a C-level executive at the top, top, top of the org chart. We’d been working with several operations managers to implement our software over the past nine months, and this meeting was set up to discuss how we might expand our work other business units. Lesson Learned: Confirm the meeting […]
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