Category Archives for "Pricing"

Ep.103: Using Podcasts to Influence, Create Community and Make Money – An interview with Doug Sandler, Part 2

By Scott Sambucci | September 10, 2020

In this episode of the Startup Selling Podcast, I interviewed Doug Sandler. Doug has over 30 years of business experience as an entrepreneur and leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller.  As podcast host of The Nice Guys on Business Podcast, Doug has interviewed Gary Vaynerchuk, Arianna Huffington […]


Lincoln Murphy on Customer Success & Your Customer’s Desired Outcome [podcast]

By Scott Sambucci | June 7, 2016

“Desired Outcome is the Key to Customer Success.” -Lincoln Murphy Lincoln Murphy helps you make your customers wildly successful. He is a Growth Strategist at Sixteen Ventures and a Growth Architect at Winning by Design(TM). Many people, myself included, consider Lincoln to be a heavyweight in the SaaS and startup world. There’s no one better when […]


The Friday Four: Product Demos, Dealing w/ Dead Sales Leads, Pricing Strategies & List-Building

By Scott Sambucci | June 2, 2016

This week’s topics: Product Demos, Dealing with Dead Sales Leads, SaaS Pricing Strategies & List-Building 1 – PRODUCT DEMOS: Are you hearing crickets during your product demos? It’s because you’re not priming your customer the right way. DOWNLOAD THIS FREE GUIDE: “10 Questions to Ask BEFORE Your Product Demos” I built this sales tool based […]


1 Considering a price increase to motivate your prospects?

By Scott Sambucci | September 14, 2012

First uncover what is really motivating your prospects decision or indecision. If you’re considering a price increase to motivate your fence-sitters, remember a few of things: Be darn well ready to go through with the price increase with or without converting those prospects in your pipeline. Tell your prospects that don’t convert by the end […]