Category Archives for "Pricing"

Lincoln Murphy on Customer Success & Your Customer’s Desired Outcome [podcast]

By Scott Sambucci | June 7, 2016

“Desired Outcome is the Key to Customer Success.” -Lincoln Murphy Lincoln Murphy helps you make your customers wildly successful. He is a Growth Strategist at Sixteen Ventures and a Growth Architect at Winning by Design(TM). Many people, myself included, consider Lincoln to be a heavyweight in the SaaS and startup world. There’s no one better when […]


The Friday Four: Product Demos, Dealing w/ Dead Sales Leads, Pricing Strategies & List-Building

By Scott Sambucci | June 2, 2016

This week’s topics: Product Demos, Dealing with Dead Sales Leads, SaaS Pricing Strategies & List-Building 1 – PRODUCT DEMOS: Are you hearing crickets during your product demos? It’s because you’re not priming your customer the right way. DOWNLOAD THIS FREE GUIDE: “10 Questions to Ask BEFORE Your Product Demos” I built this sales tool based […]


1 Considering a price increase to motivate your prospects?

By Scott Sambucci | September 14, 2012

First uncover what is really motivating your prospects decision or indecision. If you’re considering a price increase to motivate your fence-sitters, remember a few of things: Be darn well ready to go through with the price increase with or without converting those prospects in your pipeline. Tell your prospects that don’t convert by the end […]