All Posts by Scott Sambucci

Ep. 90: SaaS Growth – Sales vs Self-Serve, Internal Realities & Impact Areas: An interview with Aaron Krall

By Scott Sambucci | June 2, 2020

  In this episode of the Startup Selling Podcast, I interviewed Aaron Krall. Aaron Krall helps SaaS companies drive more leads, convert more users, and accelerate growth. His proven, done-for-you systems and frameworks have increased conversions, automated sales, and reduced churn for companies like Reply.io and IBM. Aaron also runs the largest SaaS community in […]

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Ep. 89: From Sales Productivity to Cold-Emailing Steve Jobs: An Interview with Jim Benton, CEO at Chorus

By Scott Sambucci | May 27, 2020

  In this episode of the Startup Selling Podcast, I interviewed CEO at Chorus, Jim Benton. Jim joined Chorus.ai as CEO to bring Conversation Intelligence, the fastest-growing category in sales technology, to the masses.  As a former Co-Founder of ClearSlide and CEO of Apollo, Benton’s career is defined by revenue generation and applying the voice […]

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Finding the Sales Flow Again

By Scott Sambucci | May 26, 2020

How do you get back into a flow after time away from an important project or initiative? I see it all the time sales. A company founder or a sales team finds the flow with a regular prospecting or product demos or working their sales pipelines every day. There’s magic in the consistency of the […]

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What’s the most effective method for “outbound” sales of SaaS products?

By Scott Sambucci | May 20, 2020

Question: What’s the most effective method for “outbound” sales of SaaS products? Answer: Good points from Jonathan, though I would label the calls to the company executives ‘new calls’ instead of ‘cold calls.’ It’s an important mental model to use when approaching the call. This positions you as a peer having a conversation instead of a […]

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Ep. 88: Listening for Sales – An Interview with Laura Janusik

By Scott Sambucci | May 19, 2020

  In this episode of the Startup Selling Podcast, I interviewed Laura Janusik. Laura Janusik is a dynamic professor, trainer, researcher, speaker, and business consultant. Laura has won numerous research and teaching awards from different professional and academic associations, and she is one of the world’s leading experts in teaching and training listening. All of […]

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