Ep. 90: SaaS Growth – Sales vs Self-Serve, Internal Realities & Impact Areas: An interview with Aaron Krall

Ep. 90: SaaS Growth – Sales vs Self-Serve, Internal Realities & Impact Areas: An interview with Aaron Krall

By Scott Sambucci | June 2, 2020


In this episode of the Startup Selling Podcast, I interviewed Aaron Krall.

Aaron Krall helps SaaS companies drive more leads, convert more users, and accelerate growth. His proven, done-for-you systems and frameworks have increased conversions, automated sales, and reduced churn for companies like Reply.io and IBM.

Aaron also runs the largest SaaS community in the world: SaaS Growth Hacks on Facebook. 

He lives in Salt Lake City with his wife, Natalie, his son, Arlo, and dog, Penny.

Some of the topics that Aaron and I discussed in this episode are:

  • Self-Serve vs Sales – What are the types of products that work with a self-serve system versus the types of products that require a sale.
  • Selling vs Marketing – When & how should you be marketing and how should you be selling?
  • What makes a good marketing strategy?
  • Internal vs External Realities – How you can use your internal realities as part of your marketing strategy.
  • What are the key metrics that you should be looking at in your Marketing?
  • The importance of looking at your metrics on a weekly basis and identifying the impact areas within the business.

Links & Resources

Aarons Linkedin profile: www.linkedin.com/in/aaronkrall

SaaS Growth Hacks: www.facebook.com/groups/SaaSgrowthhacking

Understanding Your Customer’s Desired Outcome:



People & Products mentioned:

Bench: www.bench.co

Sujan Patel: sujanpatel.com

Superhuman: superhuman.com

Mailshake: www.mailshake.com

ClickFunnels: www.clickfunnels.com

Russell Brunson: www.russellbrunson.com/hi


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